The Experience Lab

A Strategy Consulting Experience

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Overview

The Experience Lab is a 4-week immersive program designed to simulate the experience of working in a top-tier strategy consulting firm.

This is not a typical experience where you observe from the sidelines. Instead, you will step directly into the role of a strategy consultant, working on a structured, real-world case that evolves week by week, from problem definition all the way to final executive presentation.

You will experience the full consulting lifecycle:

1. Understanding a problem
2. Structuring it into frameworks
3. Conducting research and analysis
4. Synthesizing insights
5. Building recommendations
6. Presenting to senior stakeholders

All while receiving continuous guidance from managers and partners, just like in a real consulting environment.

What You Will Actually Be Doing

What You Will Actually Be Doing

Throughout the program, you will work on a multi-week strategic case, broken down into clear phases.

Week 1

Foundations, CSA & Benchmarking Setup

Day 1 – Program Kickoff & Consulting Foundations Participants are introduced to the program, ways of working, and structured problem-solving approaches. The concept of Current State Assessment (CSA) and benchmarking is introduced at a high level, setting the foundation for the journey ahead. Day 2 – Tools, Slide Writing & Structured Thinking Participants learn how to translate ideas into structured, professional slides. Focus is on clear communication, logical flow, and building outputs that effectively support CSA and benchmarking work. Day 3 – CSA & Benchmarking Framework Introduction Participants are introduced to the CSA framework and benchmarking approach, including how to define selection criteria and lenses. They begin initial research while structuring their first slides. Task Session A guided working session focused on helping participants define their CSA approach, select benchmarking criteria, and structure their analytical lenses. Practical examples and coaching are provided to accelerate progress. Day 4 – Framework Finalization & Research Launch Participants finalize their CSA and benchmarking frameworks, begin structured research, and start organizing findings into slides with a clear storyline. Review Session A collaborative session focused on validating the CSA structure, refining benchmarking selection, and strengthening the clarity and logic of initial slides through actionable feedback. Day 5 – CSA & Benchmarking – First Lens Analysis Participants begin deep-diving into the first analysis lens, translating research into structured insights and building clear, visually compelling slides.

Week 2

Deep Dive into Benchmarking & Lenses

Day 1 – Lens 1 Analysis – Expansion
Participants expand their first lens analysis, ensuring depth, consistency, and strong comparison across benchmarks, while continuously refining slides.

Review Session
A focused session to strengthen analytical depth, improve comparisons, and enhance how insights are translated into clear and structured slides.

Day 2 – Lens 1 Finalization
Participants finalize outputs for the first lens, ensuring clarity, completeness, and strong visual storytelling.

Review Session
A targeted session to refine outputs, ensuring high-quality analysis and readiness before progressing to additional lenses.

Day 3 – Lens 2 Introduction & Analysis
Participants begin working on a second analysis lens, expanding their benchmarking perspective and continuing to build structured slides.

Task Session
A structured session introducing approaches to handle multiple lenses, connect insights, and build more advanced analytical comparisons.

Day 4 – Lens 2 Deep Dive & Insight Building
Participants deepen their second lens analysis, identifying patterns and strengthening connections across benchmarks.

Day 5 – Lens 3 & Overall Benchmarking Consolidation
Participants complete additional lens analysis and begin consolidating insights across all lenses into a cohesive benchmarking storyline.

Review Session
A comprehensive session focused on strengthening the overall benchmarking narrative, ensuring consistency across lenses, and elevating slide quality.

Week 3

Gap Analysis & Strategy House Development

Day 1 – Gap Analysis
Participants synthesize CSA and benchmarking insights to identify key gaps and opportunities. Findings are translated into structured, insight-driven slides.

Task Session
A guided session focused on how to conduct effective gap analysis, identify meaningful differences, and communicate them clearly through structured outputs.

Day 2 – Gap Analysis Refinement
Participants refine and validate their gap analysis, ensuring insights are clear, evidence-based, and impactful.

Review Session
A feedback session aimed at sharpening insights, strengthening logic, and improving how gaps are communicated visually and structurally.

Day 3 – Strategy House Development
Participants begin building a strategy house, defining vision, key pillars, and high-level initiatives, all translated into structured slides.

Task Session
A hands-on session providing guidance on structuring a strong strategy house, ensuring alignment between insights, priorities, and overall direction.

Day 4 – Prioritization & Strategic Focus
Participants prioritize initiatives based on impact and feasibility, refining their strategy into a focused and actionable direction.

Day 5 – Implementation Planning
Participants translate the strategy house into a high-level implementation plan, structuring timelines, actions, and key steps with clear slides.

Review Session
A session focused on validating the strategy and implementation logic, ensuring feasibility, clarity, and strong linkage to earlier analysis.

Week 4

Funding Estimation, Finalization & Presentation

Day 1 – Funding Estimation
Participants estimate the resources required to support their proposed strategy and implementation plan, integrating assumptions into structured slides.

Task Session
A guided session focused on how to approach funding estimation, structure assumptions, and clearly communicate supporting logic within slides.

Day 2 – Final Outputs Refinement
Participants refine all components—CSA, benchmarking, gap analysis, strategy house, and implementation—ensuring consistency and high-quality outputs.

Review Session
A detailed session to fine-tune outputs, close gaps, and elevate the overall quality to a professional standard.

Day 3 – Presentation Storyline & Messaging
Participants focus on crafting a compelling narrative, ensuring their full story flows logically from CSA to strategy and implementation.

Day 4 – Final Presentations
Participants present their work, showcasing their full journey from CSA and benchmarking through to strategy and implementation

Review Session
A reflective and constructive session highlighting strengths, key achievements, and areas of excellence in both content and delivery.

Day 5 – Closing & Recognition
The program concludes with final reflections, feedback, and recognition of achievements, celebrating participants’ progress and contributions.

Final Review Session
A closing session consolidating key learnings, sharing feedback, and recognizing top-performing participants and teams.

Competition & Recognition

Team-Based Experience
Participants work collaboratively in teams, simulating a real project environment while developing both individual and group capabilities.

Performance Evaluation
Evaluation is based on the quality of CSA, benchmarking depth, strength of gap analysis, clarity of the strategy house, and overall slide quality and presentation.

Winning Team
The top-performing team will receive: • Award of Excellence • Referral Opportunity for a full time job

Purpose
The competition element is designed to create a high-performance environment, encourage ownership, and reward excellence throughout the program.

How You Will Be Supported

A key part of the program is the structured, consulting-style support model, designed to guide your progress while giving you space to think, build, and improve.

Manager (Hands-On Guidance)

Your manager will support you throughout the program by working closely with you during key moments:

Provides guidance during task sessions, helping you:

  • Structure your approach (CSA, benchmarking, lenses, etc.)

  • Break down complex problems into manageable steps

  • Build clear, structured, and impactful slides

Supports you in:

  • Translating research into insights

  • Strengthening analysis and logical flow

  • Improving slide clarity and storytelling

Acts as a thought partner, challenging your ideas and pushing you to think in a more structured and solution-oriented way

Partner (Strategic Oversight)

The partner provides higher-level guidance through key review sessions across the program:

Focuses on:

  • Big-picture thinking across CSA, benchmarking, and gap analysis

  • Strength and coherence of the overall storyline

  • Quality of the strategy house and implementation logic

Helps you:

  • Elevate your work from analysis to insight and strategy

  • Refine how your story flows from problem → analysis → recommendations

  • Understand how senior leaders evaluate and communicate ideas

Structured Sessions (Your Core Support System)

Support is delivered through two main types of sessions integrated into the program:

Task Sessions
Interactive, hands-on sessions designed to guide you through each phase of the work (CSA, benchmarking, lenses, gap analysis, strategy, etc.).
These sessions provide practical direction, frameworks, and tips to help you move forward with clarity and confidence.

Review Sessions
Dedicated checkpoints where you receive structured feedback on your work.
These sessions focus on improving:

  • Quality of analysis

  • Strength of insights

  • Clarity and structure of slides

  • Overall storytelling and impact

Team Collaboration

You will work in teams, simulating a real consulting environment.

Each team member is expected to:

  • Take ownership of specific parts of the work

  • Collaborate to build a cohesive final output

  • Provide and receive constructive peer feedback

This setup helps you develop:

  • Communication and coordination skills

  • Accountability and ownership

  • The ability to build high-quality outputs as a team

Skills You Will Gain (Highly Practical & Specific)

This program is designed to build real consulting skills, not generic ones.

01
Structured Problem Solving

  • Breaking ambiguous problems into MECE frameworks

  • Building issue trees and hypotheses

  • Prioritizing what matters vs. what doesn’t

02
Analytical Thinking

  • Conducting multi-dimensional analysis

  • Identifying patterns in data

  • Moving from data → insight → implication

03
Benchmarking & Research

  • Selecting relevant comparators

  • Designing benchmarking frameworks

  • Synthesizing large amounts of information into key takeaways

04
Business Judgment

  • Understanding trade-offs

  • Evaluating impact vs. feasibility

  • Making decisions with incomplete information

05
Strategy Development

  • Translating analysis into clear strategic recommendations

  • Designing:
    Strategic pillars
    Initiatives
    KPIs

06
PowerPoint (Consulting-Level)

  • Building clean, structured slides

  • Writing strong headlines (so-what driven)

  • Creating logical slide flows and storylines

07
Excel for Analysis

  • Structuring data

  • Performing calculations and comparisons

  • Supporting arguments with numbers

08
Storylining & Communication

  • Using the top-down communication approach

  • Building compelling narratives

  • Presenting complex ideas simply

09
Client-Ready Thinking

  • Anticipating questions

  • Defending your logic

  • Communicating with confidence and clarity

10
Professional Work Habits

  • Managing deadlines

  • Iterating quickly based on feedback

  • Working under pressure in a structured way

Why This Program Is Different

Most internships:

  • Are unstructured

  • Involve passive learning

  • Offer limited exposure


The Experience Lab is different:

  • Fully structured like a real consulting project

  • Continuous feedback loops

  • Exposure to manager + partner-level thinking

  • Focus on output quality, not just effort

What You Walk Away With

By the end of the program, you will have:

  • A complete, end-to-end strategy consulting experience
    From Current State Assessment (CSA) and benchmarking, through gap analysis, to building a strategy house, implementation plan, and funding estimation

  • A standout experience for your CV
    A differentiated, high-impact experience that clearly demonstrates real consulting exposure and strengthens your profile for full-time opportunities

  • A clear understanding of a strategy consulting career
    Insight into how consultants think, structure problems, and deliver solutions in a professional environment

  • A set of consulting-ready slides
    Professionally structured outputs that showcase your ability to translate analysis into clear, compelling presentations

  • Strong foundational consulting skills
    Including structured thinking, problem-solving, analysis, and effective communication—aligned with top consulting firm standards

  • Confidence in tackling complex, ambiguous problems
    The ability to break down challenges, build logical approaches, and develop well-supported recommendations

  • A recognized certificate of completion
    Validating your participation and successful completion of the program

How to Apply | Join The Experience Lab

We’ve designed the application process for The Experience Lab to be simple, transparent, and reflective of the consulting mindset: structured, selective, and focused on potential.

Here’s what your journey from application to onboarding will look like:

  • Start by completing the online application form.

    This is your opportunity to tell us:

    Who you are
    Your academic background and interests
    Why you’re interested in strategy consulting
    What excites you about The Experience Lab
    And more

    💡Tip: Be thoughtful and clear, we’re not looking for perfection, but for curiosity, motivation, and structured thinking.

  • Our team carefully reviews all applications.

    We look for candidates who demonstrate:

    Strong interest in problem-solving
    Willingness to learn and be challenged
    Clear communication and structured thinking

    If your profile stands out, you’ll be shortlisted for the next stage.

  • Shortlisted candidates will be invited for a brief interview.

    This is not a technical test, it’s a conversation where we aim to understand:

    How you think
    How you approach problems
    Your motivation for joining the program

    You may be asked to walk through a simple problem or share your thought process.

    💡 Tip: Focus on how you think, not just the answer.

  • If successful, you will receive an official acceptance email.

    This will include:

    Your selection confirmation
    Program details and timeline
    Next steps to secure your spot

  • To confirm your participation, you will be required to complete the program fee payment within the specified timeline.

    Due to limited seats and a highly interactive format, spots are allocated on a first-confirmed basis.

  • Once your spot is secured, you will officially become part of The Internship Lab.

    Before the program begins, you will receive:

    Onboarding materials
    Program schedule
    Tools and resources to get started
    Guidance on how to prepare

    You’ll enter the program fully equipped and ready to dive in from Day 1.

Register Now!

Program Cohorts – Choose Your Start Date

To provide flexibility and accommodate different schedules, The Experience Lab will run across three separate cohorts during the summer.

You can apply to the cohort that best fits your availability:

Cohort 1: June Intake

Start: June
Ideal for students looking to begin their summer with a strong, structured experience
Great option if you want to complete the program early and leverage it for future opportunities (applications, internships, etc.)

Cohort 2: July Intake

Start: July
The mid-summer cohort, perfect for students who need time after exams or other commitments
Offers a balanced timeline while still allowing you to maximize your summer productivity

Cohort 3: August Intake

Start: August
Best suited for students who prefer a later start or have prior summer plans
A strong way to end your summer with a high-impact experience

Important Notes

Each cohort runs for 1 month (4 weeks)
All cohorts follow the same structure, content, and experience
Seats are limited per cohort to ensure a high-quality, interactive experience
Early application is strongly encouraged, as cohorts may fill up quickly

How to Choose Your Cohort

When applying, simply select your preferred cohort (June, July, or August) in the application form.
If selected, your acceptance will be tied to that cohort.

Why Work With Us

At The Experience Lab, you’re not just joining a program, you’re working directly with experienced consultants who bring real-world strategy expertise into everything you do.

This program is led by:

Anouar El Ibrahimi | Partner

Abed El Wahad Al Tall | Manager

Together, they bring a combination of senior strategic perspective and hands-on execution experience, giving you a rare opportunity to learn how consulting actually works, from the inside.

Learn How Top Consultants Think

Working with experienced leadership means you’ll be exposed to:

How complex problems are structured at the highest level
How senior consultants prioritize what really matters
How to turn analysis into clear, actionable recommendations

You won’t just be told what to do, you’ll understand why.

Direct Mentorship & Continuous Feedback

Unlike traditional programs, you will receive:

Continuous guidance from the Manager
Slide reviews
Problem-solving sessions
Practical, actionable feedback
Strategic reviews with the Partner
Big-picture direction
Strategic alignment
Storyline and communication refinement

This structure ensures you are constantly improving, just like in a real consulting team.

You will be trained to meet the standards expected in top consulting environments:

Clear and structured thinking
High-quality deliverables
Strong communication and storytelling
Attention to detail and precision

Every piece of work you produce will be reviewed and refined to reach a professional level.

Exposure to Real Consulting Standards

Learn More About Your Mentors

It’s rare to have direct access to:

A Partner’s strategic perspective
A Manager’s day-to-day coaching
A structured environment that mirrors real consulting work

This combination is what makes The Experience Lab truly different.

A Rare Opportunity

To better understand their backgrounds and experience, you can explore their professional profiles

Learn more

You’re not just learning concepts, you’re learning directly from people who apply them every day.

That’s what makes The Internship Lab a real consulting experience.

REGISTER NOW